Profile

Summary

In today’s environment, most companies – from small independent start-ups to large established corporations – are starting to become more aware of and interested in what the public is saying about them online and in the marketplace. I use specialized tools to analyze trends in conversations to shape marketing programs, public relations and email campaigns, article topics, lead-generating activities, and more. I measure ongoing programs, address potential crises, closely monitor activities of competitors, and engage in conversations. I am an old-school marketing maven with ‘new school’ social media skills.

Specialties:

  • Public Relations
  • Marketing
  • Communications
  • Business Development
  • Social Media Marketing
  • Copywriting
  • Editing
  • Proofreading
  • Blogging and Blog Management
  • Graphic Design
  • Search Engine Optimization
  • Campaign Analytics
  • Email Marketing
  • Sales, Lead Generation

Professional Skills

  • Microsoft Office Suite
  • Adobe Photoshop, InDesign
  • Vertical Response Email Marketing
  • Social Media
  • Cision PR Tools
  • Vocus / PR Web
  • PR Newswire
  • Basecamp Project Management
  • iContact
  • Salesforce
  • Sharepoint
  • WordPress